Ken Tencer, John Paulo Cardoso

Cause a Disturbance (eBook, ePUB)

If You Can Slice a Melon or Make a Right-Hand Turn, You Can Be a Breakthrough Innovator

• Format: ePub

Produktbeschreibung

If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knows-and everyone talks about-how important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, "There's a big difference between an occasional spark of innovation and an eternal flame." But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance! Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% Rule®: a straightforward philosophy that drives you to constantly ask "What's the next 10%? What's the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?" Cause a disturbance in the way you think about innovation as you open your mind to the possibilities-and simplicity-of being innovative every day!

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Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 270
• Erscheinungstermin: 15. Oktober 2013
• Englisch
• ISBN-13: 9781614489931
• Artikelnr.: 39975307

Autorenporträt

*Text/Link: Ken Tencer is a branding and innovation thought leader who helps organizations master better futures. He is co-developer of The 90% Rule®, a success-tested innovation process that enables businesses of all sizes to identify new market and strategic opportunities and map out relevant, high-potential growth opportunities.   Ken is a successful entrepreneur and business developer who has built international-scale companies spanning manufacturing, product development, distribution, and professional services. As CEO of Spyder Works, Ken helps companies with both branding and innovation strategy.   Today The 90% Rule book is being avidly read by business leaders in the US, Canada, and Europe. Business journalists with leading publications and networks including The Globe & Mail, The Financial Times, CNBC, and Forbes have recognized the timeliness and power of this important work.   Ken holds a Bachelor of Commerce degree from Carleton University and a Master of Science in international management from Boston University from their campus in Brussels, Belgium. He also received a joint certificate from the Institute of Corporate Directors and the Joseph L. Rotman School of Management, University of Toronto, for the small- and medium-sized enterprises board effectiveness program. He has sat on a number of for-profit and not-for-profit boards and served as a member of the advisory board for Canada’s Centre for Business Innovation.

Inhaltsangabe

Preface by Rick Spence
Part I: Simplifying Innovation
Chapter One:  Innovation: Ouff! That Sounds Difficult
Chapter Two:  Simplifying Innovation: Don’t Forget to Change the Oil
Chapter Three:  Innovation Drives Marketing and Sales
Chapter Four:  Understanding Innovation: Process, Product and Service
Chapter Five:  The Innovation Continuum: From Simple to Disruptive
PART II: The 90% Rule® and Defining Your Core Business
Chapter Six:  The 90% Rule®
Chapter Seven:  Understand Your Core Business: Then Disturb the Status Quo
Chapter Eight: Your Core Business Through a Different Lens
Chapter Nine:  Getting Innovative Thinking on the Front Burner
Chapter Ten:  Getting Thinking to Work
PART III: Working through the 90% Rule
Chapter Eleven, Step One:  Engaging Emotions, Not Numbers
Chapter Twelve, Step Two:  Exploring What You Can Be, Not What You Are
Chapter Thirteen, Step Three:  Building a Relevant Brand
Chapter Fourteen, Step Four:  Identifying and Ranking Opportunities
Chapter Fifteen, Step Five:  Building a Plan
Chapter Sixteen, Step Six:  Speaking To Be Heard
Chapter Seventeen, Step Seven:  Success Comes from Action: The Never-ending
Step
PART IV: The Next 10%
Chapter Eighteen:  The Best of Both Worlds
Chapter Nineteen:  Making a Decision
Chapter Twenty:  Growing Your Own
Chapter Twenty-One:  Unpack Your Bag and Stay Awhile: Applying Innovation
to A More Fulfilled You
Afterword
About the Authors
Acknowledgements