Whilst recognizing that celebrities have existed for centuries, Cashmore argues that celebrity culture in the 21st century is a novel and unique phenomenon driven by rampant consumerism, advertising and the media. He describes the evolution of a new kind of fame, the growth of consumerism, the rise of the paparazzi, the fluctuating value of sex scandals, the transmutation of blackness, the metamorphosis of the British royal family, the emergence of influencers, the appeal of celebrity couples, the increased visibility of queer culture, the transformation of politics, the reconstruction of talent and the attempts of theories to grasp celebrity culture's magnetism.
Celebrity Culture will appeal to a wide undergraduate audience throughout the social sciences and humanities.
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Louie Dean Valencia, Associate Professor of Digital History, Texas State University, USA
"In the third edition of Celebrity Culture, Ellis Cashmore makes an outstanding contribution to urgent understandings and re-considerations of 21st-century fame. Using up-to-date examples, Cashmore demonstrates that celebrities are a product of audience imagination beyond media representations. He uses specific cases to show how "visibility politics" in #MeToo, Gay Liberation Movement, Black Lives Matter, and #OscarsSoWhite can provoke individual responses for diversity despite counter-movements. The commodification of individualism in what Cashmore calls a shoppable life is an alarming but veritable expression of contemporary celebrity culture that carries historical accounts of royal fame, paparazzi, and sex scandals while now also being occupied by followers-turned-influencers. Cashmore's carefully designed self-reflective questions enable readers to reach conclusions in a practical manner. His countless journalistic data, creative accounts of artists, and memorable quotes are compelling in a contested history of tabloid fame, challenging extraordinariness of talent that was once unique but still a rare possibility."
Samita Nandy, Founding Director of the Centre of Media and Celebrity Studies, Canada