Written by an experienced school librarian, this book draws on both library and business strategies, as well as real-life examples, actionable insights and case studies of successful practices. Authoritative and accessibly written, this book helps librarians craft a strategic marketing plan tailored to user needs to help transform school libraries into vibrant learning hubs while building a strong community of supporters. Chapters cover:
- An introduction to advocacy, marketing and promotion;
- Developing advocacy techniques and marketing plans;
- How to demonstrate the value and impact of the school library;
- The importance of building relationships with stakeholders;
- Branding, promotion and social media;
- Demonstrating impact and the evaluation process.
Whether you are an experienced librarian or new to the sector, this book is a must-read for anyone committed to sustaining and growing their school library and its services.
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