Channel Strategies and Marketing Mix in a Connected World (eBook, PDF)

Redaktion: Ray, Saibal; Yin, Shuya

• Format: PDF

Produktbeschreibung

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Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 282
• Erscheinungstermin: 14. Dezember 2019
• Englisch
• ISBN-13: 9783030317331
• Artikelnr.: 58434570

Autorenporträt

Saibal Ray joined the Operations Management area of the Desautels Faculty of Management in 2001. Dr. Ray's research interest can broadly be categorized as supply chain management. He is specifically interested in studying supply chain risk management, retail operations management, secondary market for durable products and supply chain issues related to agri-food and natural resources sectors. Most of his research is at the interface of operations and marketing. Shuya Yin joined the Merage faculty in July 2005. Her recent research addresses various problems in decentralized retail supply chains by using non-cooperative and cooperative game theory. Professor Yin is interested in issues including product-return policies between channel members, secondary market for durable products, alliances of players in selling and buying, timing of operational decisions, and management of information flow on uncertain demand.

Inhaltsangabe

Chapter 1. Estimating Demand with Constrained Data and Product Substitutions.- Chapter 2. Selling Innovative Products to Anxious Consumers.- Chapter 3. Buyer Valuation Uncertainty and Firm Information Provision Strategies.- Chapter 4. Optimizing Promotions for Multiple Items in Supermarkets.- Chapter 5. Optimization of Operational Decisions in Digital Advertising: A Literature Review.- Chapter 6. New Models of Strategic Customers in the Age of Omnichannel Retailing.- Chapter 7. On-Demand Customization and Channel Strategies.- Chapter 8. Price Matching Strategy: Implications of Consumer Behaviour and Channel Structure.- Chapter 9. Collaborative Micro-Retailing in Developing Economies.- Chapter 10. The History and Progression of Sustainability Programs in the Retail Industry.