Chinese Social Media II (eBook, ePUB)

Insider, Intercultural and Interdisciplinary Perspectives
Redaktion: Xu, Xiaying; Wang, May Ying; Zhao, Mengmeng

• Format: ePub

Produktbeschreibung

This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.

The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.

This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 31. März 2025
• Englisch
• ISBN-13: 9781040313947
• Artikelnr.: 73346906

Autorenporträt

Xiaying Xu is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media. Mengmeng Zhao is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability and ESG. She teaches public relations and communication research part time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing. May Ying Wang is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.

Inhaltsangabe

1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media
Part 1: Intercultural Perspectives
2. Transnational Identities of Chinese International Students on WeChat and
Instagram: A Perspective of Polymedia Repertoire
3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of
Chinese Female International Students on Xiaohongshu
4. Decoding Truths in Digital Interculturality: A Case Study on Australian
Influencers on Chinese Social Media Platforms
5. The Motivations Underlying Foreigners' Desire to Join Chinese Social
Media Platforms: A Research Based on the Social Cognitive Career and
Motivation Theory
6. "Our Malaysia, Sincerely Wish You Better and Better": The Local Chinese
Identity Construction by "Malaysia Cousin" from Douyin: A
Discourse-Historical Approach
7. Social Media Use and Online Political Participation: A Comparative Study
of China and the United States
Part 2: Interdisciplinary Perspectives
8. Big Data Analysis and Customer Engagement of Live Streaming in China
9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on
Chinese Social Media Data
10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments
on the Video Sharing Platform Bilibili
11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical
Study Based on Xiaohongshu Users
12. Forgive or Not? The Impact of Textual Paralanguage and Product
Involvement on Consumer Forgiveness after Service Failures across Different
Cultures
13. Digital Mourning on Chinese Social Media: The Affective National
Episode of Li Wenliang's Death
14. The Impact of Emotional Connectedness on Attitudes towards
Advertisements on Facebook and WeChat: A Comparative Study in Macao