Kristie Byrum

Communicating Corporate Social Responsibility (eBook, ePUB)

The Trust Factor

• Format: ePub

Produktbeschreibung

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 134
• Erscheinungstermin: 19. Dezember 2022
• Englisch
• ISBN-13: 9781793646491
• Artikelnr.: 66916657

Autorenporträt

Kristie Byrum, Ph.D., APR, Fellow, PRSA, brings knowledge of both the "real world" and academia to students seeking a professional career. Byrum, a renowned entrepreneur and veteran business executive, shifted her emphasis to academia to share her knowledge with students and young professionals. Today, she is an associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania. With a flair for bringing real world experiences to the classroom, Byrum has taught students in undergraduate, masters' and doctoral levels. Byrum is an international communications scholar with decades of rich experiences as a professor, business executive, and journalist, working in various roles in marketing, consulting and entrepreneurism. Byrum is an awarded-winning strategic communications professional and honored member of the Public Relations Society of America's College of Fellows. She actively works to advance strategic communication and its curricula on a global basis. She teaches courses in media law, public relations and mass communications research. She has presented her scholarly work in the United States, Norway, Switzerland, China, Canada, Greece, and Great Britain.

Inhaltsangabe

Table of Contents
Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility
Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author