William L. Benoit

Communication in Political Campaigns (eBook, ePUB)

Functional Analysis of Election Messages

• Format: ePub

Produktbeschreibung

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

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Produktdetails

• Verlag: Peter Lang Inc., International Academic Publishers
• Seitenzahl: 336
• Erscheinungstermin: 28. April 2022
• Englisch
• ISBN-13: 9781433184031
• Artikelnr.: 65840185

Autorenporträt

William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).

Inhaltsangabe

Preface - The Nature of Political Campaigns - The Functional Theory of Political Campaign Discourse - The Role of Medium in Campaign Discourse - The Role of Source in Campaign Discourse - The Role of Context in Political Campaign Discourse - Non- Presidential, Non- U.S. Campaign Discourse - News Coverage of Political Campaigns - Voters: Campaign Messages and Election Outcome - Conclusions - Appendix 1 - References - Index.