Communication in Sport Management (eBook, ePUB)

Redaktion: Pedersen, Paul M.

• Format: ePub

Produktbeschreibung

This book presents cutting-edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi-disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting-edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 11. November 2024
• Englisch
• ISBN-13: 9781040186749
• Artikelnr.: 72276256

Autorenporträt

Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).

Inhaltsangabe

'1. Introduction to Communication in Sport Management. Part 1. Engagement
within Communication in Sport Management. 2. Sport Fandom in the Digital
World. 3. Fantasy Sport and Media Consumption. 4. Social Media in Sport
Management: Contemporary Dimensions. Part 2. Technology within
Communication in Sport Management. 5. Communication in Esports: An Overview
of Esports Consumption. 6. Using Social Network Analysis in Sport
Communication Research. Part 3. Branding in Sport Management. 7. Brand
Communication through Sport Video Games. 8. Communicating the Athlete
Brand. Part 4. Publicity within Communication in Sport Management. 9.
Applying Public Relations Theory to Increase the Understanding of Sport
Communication. 10. College Sports Communications: Evolution of the Field.
Part 5. Finance within Communication in Sport Management. 11. The Economic
Landscape in Sport Communication. 12. Broadcast Rights for Mediated Sport.
Part 6. Health Communication in Sport Management. 13. Online Abuse in
Sport. 14. Health Communication and Sport: Challenges and Opportunities.
Part 7. Crisis Communication in Sport Management. 15. Sport, Social Media,
and Crisis Communication. 16. Sport Scandals and the Disruption of Meaning
and Communicative Expectations.