Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

Communication Research Measures (eBook, ePUB)

A Sourcebook

• Format: ePub

Produktbeschreibung

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from Routledge.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 416
• Erscheinungstermin: 26. August 2020
• Englisch
• ISBN-13: 9781000149388
• Artikelnr.: 59878841

Autorenporträt

Rebecca B. Rubin (Kent State University, USA) (Author) , Alan M Rubin (Kent State University, USA) (Author) , Elizabeth E. Graham (Kent State University, USA) (Author) , Elizabeth M. Perse (University of Delaware, USA) (Author) , David Seibold (University of California at Santa Barbara, USA) (Author)

Inhaltsangabe

Contents: Introduction. Part I: Measurement Trends and Issues.P. Kearney
M.J. Beatty
Measures of Instructional Communication. R.B. Rubin
E.E. Graham
Measures of Interpersonal Communication. A.M. Rubin
E.M. Perse
Measures of Mass Communication. C.W. Downs
S. DeWine
H.H. Greenbaum
Measures of Organizational Communication. Part II: Measure Profiles.