Communication Yearbook 14 (eBook, ePUB)

Redaktion: Anderson, James A.

• Format: ePub

Produktbeschreibung

Communication Yearbook 14, originally published in 1991 delves into research concerned with: audiences - their effect on the mass media and how the mass media effect them; the quality of mass media performance and public opinion; the study of contemporary media from an organization studies approach; the implications of propoganda; the pressure of public opinion; and media agenda setting, among other issues. Commentaries provide refreshing viewpoints to each chapter, enhancing each chapter with complementary, or sometimes competing perspectives. Once again Anderson has brough together an internationally distinguished team of contributors who have created a forum for discussing cutting-edge topics in the field.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 608
• Erscheinungstermin: 22. März 2012
• Englisch
• ISBN-13: 9781135152437
• Artikelnr.: 38245146

Autorenporträt

James A. Anderson

Inhaltsangabe

Section 1: Media Studies: Audiences, Industries, and Assessment 1. When is
Meaning? Communication Theory, Pragmatism, and Mass Media Reception Klaus
Bruhn Jensen Commentaries: Semiological Struggles John Fiske The Search for
Media Meaning Horace M. Newcomb 2. Media Use in Childhood and Adolescence:
Invariant Change? Some Results from a Swedish Research Program Karl Erik
Rosengren Commentaries: Children's and Adolescents' Media Use: Some
Methodological Reflections Cecilia von Feilitzen Nothing Lasts Forever:
Instability in Longitudinal Studies of Media and Society John P. Murray 3.
Media Performance Assessment in the Public Interest: Principles and Methods
Denis McQuail Commentaries: Atlas Shrugged: Assessing the Media Performance
Assessment Domain Douglas Birkhead Into the Twilight Zone Jan Servaes 4. A
Media Industry Perspective Jeremy Tunstall Commentary: Organizational Media
Theory James A. Danowski Section 2: Public Opinion and Public Influence 5.
Propaganda and American Ideological Critique J. Michael Sproule
Commentaries: Propaganda Critique: The Forgotten History of American
Communication Studies Garth S. Jowett Critical Rhetoric and Propaganda
Studies Raymie E. McKerrow 6. The Theory of Public Opinion: The Concept of
the Spiral of Silence Elisabeth Noelle-Newmann Commentaries: Reflections on
the "Spiral of Silence" Mihaly Csikszentmihalti Silent Majorities and Loud
Minorities Serge Moscovici 7. Setting the Media's Agenda: A Power Balance
Perspective Stephen D. Reese Commentaries: Reflecting on Metaphors Lee B.
Becker Agenda-Setting: Power and Contingency D. Charles Whitney Section 3:
Interpersonal Influence: Confrontation and Argumentation 8. The Episodic
Nature of Social Confrontation Sara E. Newell and Randall K. Stutman
Commentaries: Interpretive and Structural Claims About Confrontations
Jospeh P. Folger Alignment Talk and Social Confrontation G. H. Morris 9.
Strategies of Reasoning in Spontaneous Discourse Mary Louise Willbrand and
Richard D. Rieke Commentaries: Reasoning as a Critical Thinking Skill
Donald F. Tibbits Strategies of Reasoning Stephen Toulmin 10. Interpersonal
Attraction and Attitude Similarity: A Communication-Based Assessment
Michael Sunnafrank Commentaries: On the Paradigm That Would Not Die Arthur
P. Bochner The generalizability of the Communication to Attraction
Relationship to Intercultural Communication: Repulsion or Attraction?
Steven T. McDermott Section 4: Leadership and Relationships 11. Cognitive
Processes in Leadership: Interpreting and Handling Events in an
Organizational Context Mark F. Peterson and Ritch L. Sorenson
Commentaries: Leadership Research: Some Issues G. Lloyd Drecksel A
Message-Centered Approach to Leadership Beverly Davenport Sypher