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Autorenporträt
Simon Hall is a Course Leader in writing, public speaking and storytelling skills at the University of Cambridge. He also runs his own communication agency, Creative Warehouse. He has published twelve books on business and communication, along with eight novels, and previously was a BBC Television, Radio and Online News Correspondent for twenty years.
Inhaltsangabe
Introduction 1. The foundations of effective communication 2. Writing to woo and wow 3. The tricks of the writing trade 4. The splendour of storytelling 5. Strategic stories (storytelling II, the sequel) 6. Public speaking, presenting and performing 7. Powerful public speaking and presentations 8. The online world 9. Mixing it with the media 10 Strategic communication A compelling conclusion (hopefully).
Introduction 1. The foundations of effective communication 2. Writing to woo and wow 3. The tricks of the writing trade 4. The splendour of storytelling 5. Strategic stories (storytelling II, the sequel) 6. Public speaking, presenting and performing 7. Powerful public speaking and presentations 8. The online world 9. Mixing it with the media 10 Strategic communication A compelling conclusion (hopefully).
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