Lifts Peirce's difficult semiotic theory out its inner circle of experts, showing why and how it can advance mainstream philosophical debates
Explores important but misunderstood principles like iconicity and the type/token/tone distinction
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"Marc Champagne makes large claims and indeed undertakes what might seem to some readers a Herculean task -- to solve the 'hard problem', as the problem of qualia has come to be identified in the philosophy of mind. ... This is a very suggestive book. It is moreover a clearly and engagingly written text, and (for the most part) a carefully and responsibly argued one." (Vincent M. Colapietro, Notre Dame Philosophical Reviews, ndpr.nd.edu, October 7, 2018)








