Patricia Huddleston, Stella Minahan

Consumer Behavior (eBook, ePUB)

Women and Shopping

• Format: ePub

Produktbeschreibung

Women and shopping: why is it important? It's important because as a business owner you've probably realized you're missing a market segment for your product and you're not sure who or why. It's important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.

This book details facts that could help any retailer or product manager including:

• women control over $20 trillion in consumer spending;
• they are better educated;
• they have more financial power;
• they have greater decision making abilities;
• and they have more mobility than any previous generation.

Consumer Behavior: Women and Shopping provides a fascinating insight into women's shopping habits and motivations-their many choices about when and where to shop. Retailers and business managers need to understand a woman's needs and wants in order to attract and maintain their business.

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 142
• Erscheinungstermin: 20. Januar 2011
• Englisch
• ISBN-13: 9781606491683
• Artikelnr.: 56987607

Autorenporträt

Dr. Patricia Huddleston is a professor of retailing at Michigan State University. Her career as a researcher and teacher of retailing and consumer behavior spans 30 years. Pat has extensive international research experience, including the transition economies of Russia and Poland. Her research publications focus on topics such as customer loyalty, perceptions of retail brands, and customer satisfaction with grocery stores.