Consumer-Brand Relationships (eBook, ePUB)

Theory and Practice
Redaktion: Fournier, Susan; Fetscherin, Marc; Breazeale, Michael

• Format: ePub

Produktbeschreibung

The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.

While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies.

With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 456
• Erscheinungstermin: 29. März 2012
• Englisch
• ISBN-13: 9781136470974
• Artikelnr.: 38273841

Autorenporträt

William Turner is a technical trainer with over 13 years of experience. He currently operates a boutique web development and training company at helpknow.com. Steve Leonard is a technical writer for Juniper Networks and developed some of the initial documentation for the Cisco Nexus 7000 Series of switches among other products. He now writes the internal programmer guide for developers of Juniper's next-generation operating system and is responsible for the network management documentation for end users of that new OS.

Inhaltsangabe

Preface. 1. Overview and Setup. 2. Getting Started with JavaScript and the
Web Audio API. 3. Operators. 4. Conditional Statements, Loops, and Scope.
5. Functions. 6. Objects. 7. Node Graphs and Oscillators. 8. Using HTML and
CSS to Build User Interfaces. 9. DOM Programming with JavaScript. 10.
Simplifying DOM Programming with JQuery. 11. Loading and Playing Audio
Files. 12. Factories, Constructors, and Classes. 13. Abstracting the File
Loader. 14. The Node Graph and Working with Effects. 15. Adding Flexibility
to the Audio Loader Abstraction. 16. The Biquad Filter Node. 17. The
Convolver Node. 18. Stereo Panning, Channel Splitting, and Merging. 19. The
Delay Node. 20. Dynamic Range Compression. 21. Time. 22. Creating Audio
Visualizations. 23. Building a Step Sequencer. 24. AJAX and JSON. 25. The
Future of JavaScript and the Web Audio API. Index.

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Preface. 1. Overview and Setup. 2. Getting Started with JavaScript and the Web Audio API. 3. Operators. 4. Conditional Statements, Loops, and Scope. 5. Functions. 6. Objects. 7. Node Graphs and Oscillators. 8. Using HTML and CSS to Build User Interfaces. 9. DOM Programming with JavaScript. 10. Simplifying DOM Programming with JQuery. 11. Loading and Playing Audio Files. 12. Factories, Constructors, and Classes. 13. Abstracting the File Loader. 14. The Node Graph and Working with Effects. 15. Adding Flexibility to the Audio Loader Abstraction. 16. The Biquad Filter Node. 17. The Convolver Node. 18. Stereo Panning, Channel Splitting, and Merging. 19. The Delay Node. 20. Dynamic Range Compression. 21. Time. 22. Creating Audio Visualizations. 23. Building a Step Sequencer. 24. AJAX and JSON. 25. The Future of JavaScript and the Web Audio API. Index.