This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, and marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.
Highlights in this new edition include the following:
- New case studies and critical thinking projects to encourage students to develop their critical thinking skills through analyzing consumer issues.
- Expanded coverage of social media and the impact of social influence on consumers.
- Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions.
- A companion website with PowerPoint slides for each chapter.
Fully updated, this textbook is suitable for students studying consumer sciences-what works, what does not, and how consumers are changing.
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