Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Consumer Lessons From a Pandemic (eBook, PDF)

• Format: PDF

Produktbeschreibung

What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point.

By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs-and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: Purdue University Press
• Seitenzahl: 80
• Erscheinungstermin: 15. Dezember 2025
• Englisch
• ISBN-13: 9781626712768
• Artikelnr.: 75064115

Autorenporträt

Nicole J. Olynk Widmar is an agricultural economist specializing in farm businesses and consumer decision-making under uncertainty. She serves as a professor and the head of the Department of Agricultural Economics at Purdue University.