Content Marketing: Making the Magic Happen (eBook, ePUB) - Bell, Matt
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  • Format: ePub

This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company''s go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company''s content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company''s resources are limited.

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Produktbeschreibung
This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company''s go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company''s content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company''s resources are limited.

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