Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and neutralising opposition to the present system of culture and society.
The book explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism.
Is there is still any space left for rebellion against the seductive power of the free market economy?
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