Corporate and Organizational Identities (eBook, PDF)

Integrating Strategy, Marketing, Communication and Organizational Perspective
Redaktion: Moingeon, Bertrand; Soenen, Guillaume

• Format: PDF

Produktbeschreibung

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 224
• Erscheinungstermin: 18. Juli 2002
• Englisch
• ISBN-13: 9781134460151
• Artikelnr.: 42976520

Autorenporträt

Bertrand Moingeon, Guillaume Soenen

Inhaltsangabe

Preface by Charles Fombrum, General Introduction, Section 1. The Dynamics
of Identities The five facets of collective identity Guillaume Soenen and
Bertrand Moingeon The hybrid identity of law firms Stuart Albert and Edward
Adams Where do we go from here? Predicting identification among dispersed
employees Kevin W. Rock and Micheal G. PrattSection 2. Identities and
Action Reducing dissonance: closing the gap between projected and
attributed identity Samia Chreim Manifestations in behaviour versus
perceptions of identity: convergence or not? Johan van Rekom Narrative
identity: navigating between 'reality' and 'fiction' Bernard Kahane and
Rolland ReitterSection 3. Managing Identities Creating a new identity for
France Telecom: beyond a visual exercise? Monique Brun Conversion of
organizational identity research findings into actions Cees B.M. Riel and
Jan-Jelle van Hasselt Corporate Brand and Organizational Identity
Jean-Noel Kapferer