Paul Burns

Corporate Entrepreneurship and Innovation (eBook, PDF)

• Format: PDF

Produktbeschreibung

Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.

It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture.

This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 465
• Erscheinungstermin: 15. Februar 2020
• Englisch
• ISBN-13: 9781352008807
• Artikelnr.: 62729098

Autorenporträt

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

Inhaltsangabe

1. Corporate Entrepreneurship
2. Innovation
3. Entrepreneurial Architecture
4. Constructing Culture
5. Stimulating Creativity and Innovation
6. Finding Innovative Business Ideas
7. Building Structures and Controls
8. Intrapreneurial Teams
9. Intrapreneurial Leadership
10. Managing Change and Complexity
11. Managing Risk
12. Project-level Strategies: Business Models
13. Design Thinking and Lean Methodologies
14. Corporate-level Strategies: Product Market Expansion
15. Organizational Architecture and Shareholder Value
16. The Corporate Entrepreneurship Audit