Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation.
Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.
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'Corporate entrepreneurship is essential for today's firms. In this rigorous yet practical book, the authors offer a comprehensive account of the intellectual roots of corporate entrepreneurship as a concept, and of the most effective tools to implement it as a practice.' - Carlo Salvato, Bocconi University