Nils Madeja

Corporate Success in Electronic Business (eBook, PDF)

Results from an Empirical Investigation

• Format: PDF

Produktbeschreibung

Although the Internet hype is well and truly over, many companies have adopted electronic business, and it has become an integral part of their business processes. Nonetheless, the question of whether and how companies can become more successful through their electronic business activities is still far from clear. As a result, many decision makers remain daunted by the challenge of assessing which electronic business concepts are worth implementing in their specific business contexts. This situation poses two fundamental questions. Firstly, what are the antecedents of corporate success (or the success factors) in electronic business? Secondly, how does the effectiveness of these factors vary with company type (e. g. with company size, in relation to B2B as opposed to B2C companies, or with the level of electronic business maturity)? This dissertation addresses these questions. The book presents a quantitative empirical research project using a theory and hypothesis-driven approach. Three particularly strong contributions of this dissertation are as follows: Firstly, at the theoretical level, it provides a general research framework for the study of success factors in electronic business. In particular, it integrates the comprehensive body of information systems (IS) research as a referent discipline. Secondly, at the methodological level, the dissertation features a comprehensive comparison of two classes of multivariate techniques: partial least squares (PLS) and covariance structure analysis (CSA). Thirdly, and most importantly, this dissertation provides evidence on the effectiveness of four (groups) of potential success factors in electronic business: e-procurement, strategy, electronic commerce customer relationship management (ECCRM), and Web Features - that is, factors in the design and management of corporate Web sites. The underlying statistical analysis draws on a broad empirical base of survey data from up to 469 companies in the German-speaking market. The book closes with a detailed discussion of the evidence obtained from the in- vestigation and a comprehensive reflection on the research process employed. Based on these considerations, actionable advice is derived for the management of electronic business in different types of companies.

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Produktdetails

• Verlag: Josef Eul Verlag
• Seitenzahl: 285
• Erscheinungstermin: 1. Januar 2005
• Englisch
• ISBN-13: 9783899363852
• Artikelnr.: 37512075

Autorenporträt

Nils Madeja was born in Kiel, Germany, in 1974. After gaining professional experience in the German semiconductor and telecommunications industries, he received an advanced degree in electrical engineering (Dipl.-Ing.) from the University of Kiel in 1999. Having being awarded a government scholarship, the author spent the following two years in Tokyo, Japan, where he also worked for an e-commerce system vendor. Back in Germany, he joined the Chair of Electronic Business (Prof. Dr. Detlef Schoder) at the Otto Beisheim Graduate School of Man-agement (WHU) as a research associate. The author`s research has resulted in numerous publications. This book is based on his dissertation, for which he was awarded a doctorate degree in business administration (Dr. rer. pol.) in 2005.