Louise Aust

Cosmetic Claims Substantiation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 280
• Erscheinungstermin: 6. Oktober 1997
• Englisch
• ISBN-13: 9781040211212
• Artikelnr.: 72538494

Autorenporträt

Aust, Louise

Inhaltsangabe

Regulatory aspects of cosmetic claims substantiation
views on claims support methods for hair care products
methods for evaluating the efficacy of acne products
skin conditioning benefits of moisturizing products
methods for evaluating sebum removal
methods for claims substantiation of antiperspirants and deodorants
mildness testing for personal washing products
in vitro testing methods for claims substantiation
sensory testing methods used for claims substantiation
cutaneous biometrics and claims support
consumer testing statistics and claims substantiation.