Counterfeit Luxury and Consumption (eBook, ePUB)

Redaktion: Canguende-Valentim, Cláudio Félix; Vale, Vera Teixeira; Moreira, António Carrizo

• Format: ePub

Produktbeschreibung

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 230
• Erscheinungstermin: 25. Juni 2025
• Englisch
• ISBN-13: 9781040380741
• Artikelnr.: 74167329

Autorenporträt

Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola. António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal. Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Inhaltsangabe

Introduction Part I: Macro Level 1. Counterfeit Luxury - Systematic
Literature Review 2. The Impact of Technological Advances on the Future of
Counterfeiting 3. Counterfeit Opportunities in Luxury Fashion 4.
Counterfeit Luxury and Generation Z: A General Perspective 5.
Anti-Counterfeiting Luxury Management Part II: Meso Level 6. Counterfeit
Luxury Consumption and the Role of Culture 7. Funwashing Luxury
Counterfeits on Social Media Part III: Micro level 8. Purchase Intention of
Counterfeit Luxury Goods. Perspectives on the Portuguese market 9.
Purchase Intention of Counterfeit Luxury Goods. A Look Based on Risk
Perception Theory