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A practical plan for entrepreneurs that "takes you by the hand and leads you to success as a business owner" (Jay Conrad Levinson, national-bestselling author of Guerrilla Marketing). Most business owners and leaders have expectations for today, hopes for tomorrow, and dreams for down the road. But how do they get from here to there? Using a systematic, structured methodology build upon George Horrigan's experience with over 1,200 businesses over the past seventeen years, Creating a Thriving Business shows business owners, leaders, and managers how to solve real-world problems and get the kind…mehr
A practical plan for entrepreneurs that "takes you by the hand and leads you to success as a business owner" (Jay Conrad Levinson, national-bestselling author of Guerrilla Marketing). Most business owners and leaders have expectations for today, hopes for tomorrow, and dreams for down the road. But how do they get from here to there? Using a systematic, structured methodology build upon George Horrigan's experience with over 1,200 businesses over the past seventeen years, Creating a Thriving Business shows business owners, leaders, and managers how to solve real-world problems and get the kind of results they want. With a proven, practical, and comprehensive methodology that is simple to understand, straightforward, easy to implement, and extremely effective, readers can achieve their goals faster, thereby turning today's problems into tomorrow's promise. Creating a Thriving Business shows, step by step, how to create a successful business by reducing the guesswork, trial and error, and uncertainty associated with trying to beat the competition and increase profitability.
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Autorenporträt
George Horrigan is Founder and CEO of Fountainhead Consulting Group, Inc. and from his over 25 years of experience of being a business planner and a CPA he has a proven track record of showing people how to start, grow, manage and take their businesses where they want it to go. In fact, over the past 17 years George has shown over 1,200 people either how to grow an existing business or start a new business.Besides being a noted business planning expert and recognized thought leader he personally has started and operated seven businesses and understands the mindset and mentality of an entrepreneur thus giving him both professional and personal perspectives on creating a thriving business. He is an author, speaker, frequent broadcast media guest, and has been recognized in a number of Who's Who National Registries.George holds a BA in Accounting and a Masters degree in Financial Information Systems from Cleveland State University and is a frequent speaker on various business planning and operations topics. He loves to show people how to create the business of their dreams, including Creating a Thriving Business is the author of three books, and in 2014 he has a fourth book coming out titled, Work Less, Make More and Have Fun in Your Business.George lives in Atlanta, GeorgiaYou can read more at FountainheadConsultingGroup.com
Inhaltsangabe
Chapter Summaries Acknowledgements Introduction Chapter One—Choosing A Business Looking Inside: Ideas From Within Looking Outward: Ideas From The World Around You Inside And Out: Combining Both Approaches Idea Sources: An Endless Well Tough Choices: Product Or Customer First? Major Factors: Narrowing Your Choices Naming Your Business Timing Issues Tyranny Of The Urgent The Business Choice Chicken-And-Egg Syndrome Chapter Two—Recipe For A Thriving Business Recipe For A Thriving Business Components Of A Thriving Business Why This Structure Matters A Unique Methodology A Traditional Business Plan Versus The Structure Of Profitability Chapter Three—Step #1: Vision Why You Need A Vision For Your Business Vision: What Does It Really Mean? Four Benefits Of Having A Compelling Vision The Importance Of A Compelling Vision Sources Of A Vision Developing A Vision Three Steps To Creating A Compelling Vision What Does A Compelling Vision Look Like? The Importance Of A Win/Win Experience Mission Statement Versus Slogan Versus Vision Incubating Your Vision Three Problems Chapter Four—Step #2: Critical Success Factors And Strategy What Is A Critical Success Factor For A Business? Your Critical Success Factors Critical Success Factor Analysis: The Foundation What Will This Analysis Accomplish? Synchronizing Vision And Critical Success Factors Making Implementation Measurable Your Strategic Plan: The Road Map For Achieving Your Vision Creating A Sustainable Competitive Advantage Chapter 5 — Step #3: Marketing Where Do Marketing And Sales Fit In? The Importance Of Your Marketing And Sales Area Overview Of Your Marketing And Sales Area Your Number Of Potential Buyers Awareness Of A Need For Your Product Or Service Understanding Your Customer Attractiveness Of Your Solution Create Experiences Worth Repeating Their Awareness Of Your Solution Updating Your Critical Success Factors Chapter 6—Step #4: Sales And Related Areas Your Delivery Channels Effectiveness Of Your Sales Processes Sales Is An Ongoing Process Meeting And Exceeding Your Customer’s Expectations Assessing Your Competition Updating Your Critical Success Factors Chapter 7—Step #5: Producing Your Product Or Service What Production Means The Production Chicken-And-Egg Syndrome Overview Of Your Production Area The Five Elements Of Your Strategic Advantage Exceptional Versus Great Versus Good Versus Average Product Cost Advantage Product Quality Delivery Time Or Convenience Customer Service The Uniqueness Of Your Product Developing Your Strategic Advantage Updating Your Critical Success Factors Chapter Eight—Step #6: Financing Your Business Why The Funding Of A Business Is So Important Your Overall Financing Needs Evaluating Your Financing Needs Tools For Calculating Your Financing Needs Types Of Financing Sources Of Financing Evaluation Of Financing Criteria Obtaining Funding Updating Your Critical Success Factors Chapter 9—Step #7: Execution—Innovating And Systematizing Business Planning Activities Developing A Game-Changing Vision Recrafting And Recasting Your Vision Innovation Fruit Stands Versus Factories Systems Your Daily Role In Your Business Updating Your Critical Success Factors Chapter Ten—In Conclusion About The Author Free Special Bonuses Additional Resources
Chapter Summaries Acknowledgements Introduction Chapter One—Choosing A Business Looking Inside: Ideas From Within Looking Outward: Ideas From The World Around You Inside And Out: Combining Both Approaches Idea Sources: An Endless Well Tough Choices: Product Or Customer First? Major Factors: Narrowing Your Choices Naming Your Business Timing Issues Tyranny Of The Urgent The Business Choice Chicken-And-Egg Syndrome Chapter Two—Recipe For A Thriving Business Recipe For A Thriving Business Components Of A Thriving Business Why This Structure Matters A Unique Methodology A Traditional Business Plan Versus The Structure Of Profitability Chapter Three—Step #1: Vision Why You Need A Vision For Your Business Vision: What Does It Really Mean? Four Benefits Of Having A Compelling Vision The Importance Of A Compelling Vision Sources Of A Vision Developing A Vision Three Steps To Creating A Compelling Vision What Does A Compelling Vision Look Like? The Importance Of A Win/Win Experience Mission Statement Versus Slogan Versus Vision Incubating Your Vision Three Problems Chapter Four—Step #2: Critical Success Factors And Strategy What Is A Critical Success Factor For A Business? Your Critical Success Factors Critical Success Factor Analysis: The Foundation What Will This Analysis Accomplish? Synchronizing Vision And Critical Success Factors Making Implementation Measurable Your Strategic Plan: The Road Map For Achieving Your Vision Creating A Sustainable Competitive Advantage Chapter 5 — Step #3: Marketing Where Do Marketing And Sales Fit In? The Importance Of Your Marketing And Sales Area Overview Of Your Marketing And Sales Area Your Number Of Potential Buyers Awareness Of A Need For Your Product Or Service Understanding Your Customer Attractiveness Of Your Solution Create Experiences Worth Repeating Their Awareness Of Your Solution Updating Your Critical Success Factors Chapter 6—Step #4: Sales And Related Areas Your Delivery Channels Effectiveness Of Your Sales Processes Sales Is An Ongoing Process Meeting And Exceeding Your Customer’s Expectations Assessing Your Competition Updating Your Critical Success Factors Chapter 7—Step #5: Producing Your Product Or Service What Production Means The Production Chicken-And-Egg Syndrome Overview Of Your Production Area The Five Elements Of Your Strategic Advantage Exceptional Versus Great Versus Good Versus Average Product Cost Advantage Product Quality Delivery Time Or Convenience Customer Service The Uniqueness Of Your Product Developing Your Strategic Advantage Updating Your Critical Success Factors Chapter Eight—Step #6: Financing Your Business Why The Funding Of A Business Is So Important Your Overall Financing Needs Evaluating Your Financing Needs Tools For Calculating Your Financing Needs Types Of Financing Sources Of Financing Evaluation Of Financing Criteria Obtaining Funding Updating Your Critical Success Factors Chapter 9—Step #7: Execution—Innovating And Systematizing Business Planning Activities Developing A Game-Changing Vision Recrafting And Recasting Your Vision Innovation Fruit Stands Versus Factories Systems Your Daily Role In Your Business Updating Your Critical Success Factors Chapter Ten—In Conclusion About The Author Free Special Bonuses Additional Resources
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