Brian King

Creating Island Resorts (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This work studies tropical island resorts, the people who live and work there and the tourists who visit them. The author includes, but goes beyond the more commonly encountered marketing and economic analyses of resort destinations, by examining social, cultural, mythical, environmental, organizational and political dimensions.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 296
• Erscheinungstermin: 1. Juni 2002
• Englisch
• ISBN-13: 9781134749805
• Artikelnr.: 42677062

Autorenporträt

Brian King

Inhaltsangabe

Tables and Plates
acronyms 1 Introduction' The myth of the Tropical Island as an'Earthly Paradise'
Why a comparative otudy?
The choice of study regions
Studying resorts
Methodology and limitations
SECTION 1 THE ISLANDS
2 The Setting
The Two Regions Compared
Geography
The Whitsundays
The Mamanucas
Land Tenure and Management
The Whitsundays
The Mamanucas
Environment and Culture Heritage
The Whitsundays
The Mamanucas
3 Tourism Development - Island-Style
History - Growth and Redevelopment
The Whitsundays
The Mamanucas
Entrepreneurs and their Visions
The Whitsundays
The Mamanucas
The Institutional Framework
The Whitsundays
The Mamanucas
SECTION 2 THE INDUSTRY
4 Getting Business for the Pleasure Periphery
The Scale and Nature of Island Resort Operations
Integration in the Air-Inclusive Holiday Sector
Regulation and the Air-Inclusive Holiday Sector
Market Size and Main Destinations
Domestic and International Air-Inclusive Tours: a Comparison
Emerging Structures and Industry Trends
Assessing the Attributes of Island Resorts
Awareness and Visitation
Positioning
Target Marketing and Market Segmentation
The Marketing Mix
Future Marketing Priorities
SECTION 3 THE RAW AND THE COOKED
6 Fitting the Image?
The Mythical South Pacific - Imaginary since the Time of the Cook Voyages
The Triumph of the Visual - Advertising as the Language of Consumption
Tropical Islands as the Ultimate 'Gratification'
What the Holidaymakers Think
7 Social Engineering?
The Social Impact of Tourism
Island Resorts as the Realization of an Ideal Community
To What Extent Can the Resort Experience be Described as Authentic?
Social Interactions at Resorts
The Style and Quality of Service
The Rise and Rise of the Family
8 Resort Landscapes
Resort-goers as Consumers of Landscape
Historic and Spatial Dimensions
Postmodernism-Island Style
Resort Landscapes and Consumption Places
a System Approach
Consumer and Industry Perspectives
9 Opportunities for Further Research
Bibliography and Interviewees