This book begins by exploring the unique personality traits that make it difficult for artists to work together, then offers solutions with expertly guided tutorials on leadership, motivation, and conflict resolution. Readers are then guided through the intimidating waters of business communication, including how to manage their inbox and send clear, effective emails. The text includes case studies featuring content on real media practitioners, ethics scenarios, writing exercises, as well as surveys and data to back up each chapter's assessments.
Providing a framework for success in today's media businesses, this book will be an integral reference guide for creative professionals and students who want to gain leadership skills, resolve conflicts, and maximize the efficiency of the creative teams they work in.
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