A variety of approaches to idea generation are explored including getting feature ideas from:
- objects, your own life and the lives of others
- the news and non-news articles, including books, leaflets, the internet and any other printed matter
- press releases, and from direct contact with charities and press officers
- new people, new places and new experiences.
The book draws on a range of tips from practicing journalists and editors and displays case studies of example features to chart ideas from conception to publication.
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