Audra Diers-Lawson

Crisis Communication (eBook, ePUB)

Managing Stakeholder Relationships

• Format: ePub

Produktbeschreibung

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.

Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/).

Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 342
• Erscheinungstermin: 26. September 2019
• Englisch
• ISBN-13: 9780429793875
• Artikelnr.: 57808724

Autorenporträt

Audra Diers-Lawson is a Senior Lecturer at Leeds Beckett University, United Kingdom. She serves as chair of the Crisis Communication Division of the European Communication Research and Education Association (ECREA) and sits on several journal editorial boards with recent publications on topics like consumer trust, intercultural crisis communication, crisis atonement, whistleblowing, and stakeholder anger at organizations in crisis.

Inhaltsangabe

Part 1: Crisis communication and the stakeholder relationship management
perspective. 1. Introducing crisis communication as a field of practice. 2.
Situating crisis communication within the fields of public relations and
management. 3. The stakeholder relationship management perspective on
crisis communication. Part 2: Issue factors: Evaluating stakeholders,
risks, and crisis types. 4. The importance of managing complex and changing
organizational environments. 5. From friends to frenemies: Mapping an
organization's stakeholders. 6. Playing the blame game to classify types.
Part 3: Internal stakeholders and organizational factors: Evaluating the
organization's crisis capacity. 7. Defining crisis capacity in a modern
environment. 8. Building crisis capacity from the inside out. 9. The
leadership challenge for organizations in crisis. Part 4: Stakeholder
factors: Shifting from the inside out. 10. The missing link of stakeholder
attitudes to understand crisis communication. 11. Issue-related attitudes
influencing stakeholder reactions to crises. 12. Organization-related
attitudes influencing stakeholder reactions to crises. Part 5: Message
factors: Crisis response that focuses on stakeholder needs. 13. The
realities of crisis response in multi-platform, multi-actor environments.
14. One size seldom fits all: A taxonomy of crisis response tactics. 15.
Comparing theories of crisis response. 16. Strategically planning crisis
response messages. Part 6: Shaping crisis outcomes: What do crises mean for
organizations? 17. Agenda setting: The intersection of multi-actor
environments and media engagement during crises. 18. Learning their
lessons? Crisis outcomes and crisis-driven organizational change. 19.
Measuring behavioral outcomes to crises.