In its beginnings, journalism was only a message. In the period of its civilization, journalism became an industry and a trade before it was a message. The popular press in the nomadic period seemed to be its own master, and in control of its own affairs. No one could control it, and no ruler could subject it to his authority if it was... It does not want to submit to this authority, so the press has become, in the role of its civilization, a servile slave to advertising, a servile slave to capital, and a servile slave to readers. Not to mention the deadly competition between newspapers for the reader! It is a competition that has swept some newspapers into the current of excitement at times, and the satisfaction of vile and cheap instincts at others, and other matters for which journalism is called "yellow journalism." It is the press from which society reaps the worst effects!!
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