Hakan Tetik

CRM & CEM: The Whole-Brain Customer Strategy (eBook, ePUB)

• Format: ePub

Produktbeschreibung

CRM & CEM: The Whole-Brain Customer Strategy is a guide that reframes how modern companies should think about customers. Instead of choosing between data-driven efficiency (CRM) and emotionally intelligent experiences (CEM), this book shows how sustainable growth comes from integrating both sides of the "corporate brain."

Drawing on real examples, psychological insights, and practical frameworks, Dr. Hakan Tetik explains:

• Why CRM (the left brain) creates structure, memory, and predictability
• Why CEM (the right brain) creates emotion, connection, and loyalty
• How companies become unbalanced - either cold and robotic or chaotic and inconsistent
• How to build a unified, intelligent customer strategy that scales
• How systems, teams, culture, and AI must work together to deliver meaningful experiences

From CRM evolution to CEM emotional design, from team rewiring to AI-powered personalization, this book offers a complete roadmap for leaders who want their organizations to think smarter, feel deeper, and serve customers with both logic and empathy.

Approximate length: 60 pages

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Produktdetails

• Verlag: Hakan Tetik
• Erscheinungstermin: 5. Dezember 2025
• Englisch
• ISBN-13: 9798232282226
• Artikelnr.: 76010528

Autorenporträt

I was born in Bursa, spent my early years in Germany, and returned to Turkey during the wave of "coming back home." I graduated from Istanbul Technical University with a degree in Computer Engineering, completed my MBA at Marmara University's German Business Administration program, and earned my PhD in Business/Marketing from Isik University in 2008.

For over 30 years, I have worked with people and businessessometimes succeeding, often struggling, but always learning. Life has never been easy, yet my energy has never faded. Every fall taught me patience; every challenge, humility. With time, I learned that true strength lies not in control, but in calm acceptance.

I no longer see success as a destination. To me, it's the quiet alignment between one's actions and valuesthe courage to stay centered when the world spins fast. Like every Stoic, I still fall, question, and rebuild. But now, I do it consciously.

This book is a reflection of that journey: lessons from experience, blended with timeless Stoic wisdom. I hope it helps you, as it helped me, to find stillness in motion and meaning in the everyday.

With sincerity,
Dr. Hakan Tetik