This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:
- the language connection
- the global connection
- the management connection
- the multimedia connection.
Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.
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