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  • Format: ePub

If you are employed or studying cross-cultural management-what is culture and to what extent is it important in international business-then you will need to have this book, as it answers these questions through an exploration of the major theories that have been developed in the fields of business anthropology and international management.
Dr. Velo also discusses the application of previously analyzed cultural frameworks as a basis for the elaboration of new ideas relating to current issues in organizational behavior. International organizations often deal with relationships between the
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Produktbeschreibung
If you are employed or studying cross-cultural management-what is culture and to what extent is it important in international business-then you will need to have this book, as it answers these questions through an exploration of the major theories that have been developed in the fields of business anthropology and international management.

Dr. Velo also discusses the application of previously analyzed cultural frameworks as a basis for the elaboration of new ideas relating to current issues in organizational behavior. International organizations often deal with relationships between the employee as a socialized individual and the culture of his/her organization, managing in a globalized context, the development and management of cross-cultural teams, and negotiating intercultural with potential conflicts. This outstanding contribution to this field will help explain these relationships, questions, and possible conflicts in the world of cross-cultural management.


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Autorenporträt
Dr. Veronica Velo is the founder of Veronica Velo & Associates Ltd. in the UK and Director of Veronica Velo Formation et Conseil in France. Veronica graduated with a Master's degree in International Management, as well as a PhD in Management at Universite de Lausanne-École des HEC in Switzerland. In addition to working as a consultant, Veronica is also Head of Marketing and International Affairs Bachelor at École de Management de Normandie in France and acts as visiting faculty in several institutions across Europe, including Aalto University-Mikkeli Campus in Finland, and the Institut de Gestion at Université de Rennes in France.