Cultural Psychology (eBook, ePUB)

A Special Issue of the journal of Consumer Psychology
Redaktion: Maheswaran, Durairaj; Shavitt, Sharon

• Format: ePub

Produktbeschreibung

First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 72
• Erscheinungstermin: 13. Oktober 2014
• Englisch
• ISBN-13: 9781135065249
• Artikelnr.: 42831000

Autorenporträt

Durairaj Maheswaran, Sharon Shavitt

Inhaltsangabe

Volume 9
Number 2
2000. Contents: D. Maheswaran
S. Shavitt
Issues and New Directions in Global Consumer Psychology. J.L. Aaker
J. Sengupta
Averaging Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity. R. Batra
V. Ramaswamy
D.L. Alden
J-B.E.M. Steenkamp
S. Ramachander
Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries. R.P. Bagozzi
N. Wong
S. Abe
M. Bergami
Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption. C.L. Wang
T. Bristol
J.C. Mowen
G. Chakraborty
Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self. J.A. Lee
Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior.