Forged in the fire of clashing cultures, Dr. Thomas D. Zweifel developed a foolproof methodology for cross-cultural leadership. This new edition tackles post-9/11 trends like BRICS emerging markets and the Arab Spring, ecommerce, and social networks. Packed with fascinating stories, cutting-edge research, and practical tools, Culture Clash 2 shows global managers how to:
. Parachute into any culture and get the job done-while respecting local customs
. Decode target cultures and avoid costly mistakes
. Orchestrate global meetings and teleconferences for alignment
. Build and manage global ventures and high-performance teams
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