- Compelling application of design thinking principles to design a different kind of "product": corporate culture.
- Clear and simple framework to follow in three stages, with practical advice ro real activities and actions leaders can take at each step.
- Combined perspective of the veteran leader (James) and younger worker (Krista) make for a more well-rounded and thoughtful approach to culture design that isn't just top-down.
- Case examples help bring practicality to life.
Audience: Leaders, team leaders, managers, HR professionals, strategists, culture chiefs, DEI executives.
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"Krista and James White have created the blueprint for how to use the best design-thinking principles in the area where they should have been used in the first place: our people. Get your digital device or Moleskine notebook, buckle your seatbelt, open the book, and get to work." - Michael C. Bush, Global CEO, Great Place to Work; author, A Great Place to Work for All
"Together, Krista and James White take the conversation to a new level, offering innovative ideas and insights. Their perspectives are completely different yet perfectly aligned around a shared purpose. I have seen firsthand how their steady guidance has supported multiple CEOs-they are, without question, exceptional leaders. Culture Design is a reflection of that wisdom." - Jessica Alba, founder and Board Director, Honest Company
"In a world full of clichés and uninspired leadership advice, Culture Design stands out with concrete, practical, and truly inspiring ways to build a durable culture. This book is essential reading, offering intentional strategies from both the vantage point of an iconic business leader and the fresh perspective of a next-generation entrepreneur." - Merline Saintil, Lead Director, Rocket Lab; Board Director, Symbotic, TD Synnex, and GitLab
"Culture has never been more critical to business results, yet it remains an abstract topic for many CEOs. James and Krista White make culture pragmatic. More important, they help CEOs ensure they're creating the culture that their specific strategy and customer base requires. Highly recommended." - David Reimer, CEO, ExCo Group
"Culture Design is not only a fantastic guide for anyone in leadership but a valuable manual for investing in the culture of your team and organization. The coauthoring duo of James and Krista proves to be another valuable resource filled with multigenerational insight." - Kecia Steelman, President and CEO, Ulta Beauty








