Customer Lifetime Value (eBook, PDF)

Reshaping the Way We Manage to Maximize Profits
Redaktion: Bejou, David; Aksoy, Lerzan; Keiningham, Timothy

• Format: PDF

Produktbeschreibung

Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 152
• Erscheinungstermin: 8. Dezember 2006
• Englisch
• ISBN-13: 9781136791925
• Artikelnr.: 45131200

Autorenporträt

David Bejou, Timothy Keiningham, Lerzan Aksoy

Inhaltsangabe

* How Customer Lifetime Value Is Changing How Business Is Managed
(Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
* CLV: The Databased Approach (V. Kumar)
* Approaches to the Measurement and Management of Customer Value
(Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
* Customer Lifetime Value as the Basis of Customer Segmentation: Issues
and Challenges (Katherine N. Lemon and Tanya Mark)
* Customer Divestment (Vikas Mittal and Matthew Sarkees)
* Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R.
Lehmann)
* The Climate for Service: A Review of the Construct with Implications
for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and
Scott A. Young)
* The Future of Managing Customers as Assets (Timothy L. Keiningham,
Lerzan Aksoy, and David Bejou)
* Index
* Reference Notes Included