G. Shainesh, Jagdish N. Sheth, Varsha Jain

Customer Relationship Management in the Digital Age (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 12. Juni 2025
• Englisch
• ISBN-13: 9781040343715
• Artikelnr.: 73754799

Autorenporträt

G. Shainesh, a Professor of Marketing at the Indian Institute of Management Bangalore (IIMB), India, has over three decades of research and teaching experience in India and abroad.

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA, is a renowned scholar and internationally recognized thought leader.

Varsha Jain, AGK Chair Professor of Marketing, is the co-chair of research and dissertation at the Mudra Institute of Communication (MICA), Ahmedabad, India.

Inhaltsangabe

Part I: The Concept of Customer Relationship Management 1. CRM: The
Strategic Imperatives 2. Conceptual Foundations of CRM 3. Building Customer
Relationships 4. Economics of Customer Relationship Management Part II: CRM
Applications in Consumer and Business Markets 5. CRM in B2C Markets 6. CRM
in B2B Markets Part III: Technological Tools for Customer Relationship
Management 7. Components of e-CRM Solutions 8. CRM Product Offerings 9.
Contact Centers for CRM Part IV: Implementing CRM 10.The CRM Roadmap 11.
Operational Issues in Implementing CRM