The book analyzes cross-cultural challenges in six areas: the relative importance of technical and soft skills; cross-cultural communication; cross-cultural feedback; hierarchy; individualism; and risk tolerance. It then provides a solutions framework that encompasses people, systems and environment to bridge the issues that arise from cultural differences. The analysis and solutions are applied in four business contexts: managing a multicultural workforce; competing in the global talent market; collaborating with joint venture partners; and working with offshore resources.
If you work with colleagues, managers, employees and customers from diverse cultures, if you are with an organization that has a multicultural workforce and/or global operations, or if your organization collaborates with joint venture partners or offshore resources from different cultures, then Danger and Opportunity: Bridging Cultural Diversity for Competitive Advantage is the book for you.
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