Guilherme Diaz-Bérrio

Data Analytics for Marketing (eBook, ePUB)

A practical guide to analyzing marketing data using Python

• Format: ePub

Produktbeschreibung

No detailed description available for "Data Analytics for Marketing".

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 452
• Erscheinungstermin: 10. Mai 2024
• Englisch
• ISBN-13: 9781801813839
• Artikelnr.: 72005028

Autorenporträt

Diaz-Bérrio Guilherme :

Guilherme Diaz-Bérrio is the Head of Marketing Analytics at Kindred Group, one of the 10 largest gambling operators. He helps improve marketing efforts across various platforms. His career started in finance at a hedge fund and moved through the automotive industry at BMW Group and BMW Financial Services, before coming to Kindred Group. He graduated with a degree in economics from ISEG, University of Lisbon, and has additional training in data science and econometrics. He is also the co-founder of Pinemarsh, a data analytics and digital marketing consulting firm.