Raymond Kent

Data Construction and Data Analysis for Survey Research (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book provides an accessible and easy-to-follow guide to survey data analysis for marketing and social science students.
Avoiding the more usual statistics-driven perspective, it provides an intuitive feel for handling survey data by emphasising that data analysis is more about understanding the research objectives and understanding what kinds of data have been collected and how. The book concludes by giving a review of strategies for coping with all the kinds of practical problems that arise in survey research.
Reader-friendly throughout, Data Construction and Data Analysis for Survey Research provides numerous worked examples, end-of-chapter questions and points for further discussion to help reinforce concepts learnt. A companion website will feature teaching support material for lecturers as well as worked examples in SPSS.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 248
• Erscheinungstermin: 19. Mai 2020
• Englisch
• ISBN-13: 9781137089441
• Artikelnr.: 62709889

Autorenporträt

RAYMOND KENT is Senior Lecturer in Marketing at University of Stirling, UK.

Inhaltsangabe

The Nature of Survey Data
The Measurement of Variables
Error in Measurement
The Data Matrix
Statistical Procedures for Analysing the Data Matrix
Tables and Charts for Categorical Variables
Tables and Charts for Metric Variables
Data Reduction for Categorical Variables
Data Reduction for Metric Variables
Statistical Inference for Categorical Variables
Statistical Inference for Metric Variables
Testing Hypotheses and Explaining Relationships
Strategies for Analysing a Data Matrix
Analysing Qualitative Data.