Through everyday examples and personal experiences, the author shows how to develop data literacy skills to read, analyze, and represent information critically, avoiding manipulation and bias. In the business sphere, it details what it means to be a data-driven company, how to implement data-based projects, and the most common mistakes to avoid. On the societal level, it reflects on ownership, privacy, and security of information, as well as the ethical impact of its use.
The aim is to spark a more conscious view of the role of data in the digital transformation, offering tools to make better decisions, drive projects forward, and understand the changes affecting individuals, organizations, and society as a whole.
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