It is true and I do not claim otherwise - these principles and concepts are rampant across the finance and business world, it is not new knowledge, there is no discovery or anything ground breaking, you could have picked up any accounting text and struggled with it and eventually grasped it intellectually. But as psychologists have illuminated, it was put quite eloquently by professor Richard Powers out of Stanford University who stated that "the apprehension of fact and a shift in values are not the same thing, in that we can be seduced much more by emotion and effect and feeling than we can by statics and graphs and arguments" and that I believe can be achieved through the work of language. There are thoroughly coherent pedagogical positions that make the case very strongly. And it is no wonder. Consider how rhythm and pacing and syntax and different hues of a paragraph create effect in a reader, you can conjure feeling.
Now in my case the genre being a scholastic text, more over one on accounting, the emotion here is not heartbreak or tears but maybe I can make the reader feel a little tension, a little suspense. And so I took to the page in that same spirit, knowing I was touching on something that has a multiplicity of elements and trying to capsulate it, pin it down to a few chapters and pages with some precision. In my own unique style, and right at the edge of my thinking, I for these 115 pages of text tried to reduce the body of accounting knowledge to the gist - I struggled to translate the numbers into words, found the ways to say it, dipped into my word bank, used the economy of words, did the verbal gymnastics, exercising the gift of language - and gave it the best of my effort, to maybe turn the complex of accounting into simple ABC concepts.
- VICTOR DUVERA
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