Harisur Rahman

Decoding Ad Culture (eBook, PDF)

Television Commercials and Broadcast Regulations in Bangladesh

• Format: PDF

Produktbeschreibung

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 318
• Erscheinungstermin: 18. September 2024
• Englisch
• ISBN-13: 9798216253556
• Artikelnr.: 74834312

Autorenporträt

Harisur Rahman is Associate Professor of Media, Communication, and Journalism (MCJ) Program in the Department of Political Science and Sociology at North South University, Dhaka, Bangladesh. He is Fulbright Visiting Scholar, Southern Illinois University-Carbondale, IL, USA (2025- 2026).

Inhaltsangabe

Chapter 1: Media Scenes and Television Commercials in Bangladesh
Chapter 2: Critical Discourse Analysis of TVCs in Bangladesh
Chapter 3: Rhetorical Analysis of TVCs in Bangladesh
Chapter 4: The Use of Greenwashing in Bangladeshi Commercials
Chapter 5: The Covidization of Television Commercials in Bangladesh
Chapter 6: Television Commercials and the Formation of Audience
Chapter 7: Negotiating Cultural Hegemony of The TV Commercials of Global
Products in Bangladesh
Chapter 8: Representation of Cultural Values in Bangladeshi Television
Commercials
Chapter 9: Television Commercial, Social Responsibility, and Broadcast
Policy in Bangladesh