Steven H. Murdock, Chris Kelley, Jeffrey L. Jordan, Beverly Pecotte, Alvin Luedke

Demographics (eBook, ePUB)

A Guide to Methods and Data Sources for Media, Business, and Government

• Format: ePub

Produktbeschreibung

Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult. Written by leading authorities, Demographics provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions, and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 208
• Erscheinungstermin: 3. Dezember 2015
• Englisch
• ISBN-13: 9781317261353
• Artikelnr.: 44366304

Autorenporträt

Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin

Inhaltsangabe

Chapter 1 Introduction: Demographics in the Media, Business, and Government
Chapter 2 Basic Concepts, Definitions, and Geography of Demography
Chapter 3 Basic Demographic Measures and Methods
Chapter 4 National Sources of Demographic and Socioeconomic Data
Chapter 5 State and Local Data Sources
Chapter 6 General Principles of Effective Communication of Demographic and Other Quantitative Data
Chapter 7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings
Chapter 8 Examples of the Use and Misuse of Demographic Data
Chapter 9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base