Takeaways
- Writing compelling content and instructional text
- Designing interesting text and visuals
- Planning and producing videos
- Recording sound and voice-overs
- Creating and facilitating live website presentations
- Designing surveys for class feedback
- Rating whether your presentation was successful
Who This Book Is For
- Teachers, learning development professionals, and anyone tasked with designing an online course or a one-off workshop
- Content creators, instructional designers, user experience designers, and others who care about the experience of online learning
Best of allyour course will never be called dull again.
Frequently Asked Questions Q: How do I design a course that really keeps people's attention online?
A: When it comes to online learning, distraction is a huge concern, and engagement metrics are a big part of how designers can tell if a course is really engaging. We believe that the more targeted a course is to your specific learners and their needs, the better you'll be able to serve them. (See Chapter 2, Learning About Your Learners, to understand where your learners might be coming from.) We also have specific strategies for keeping learners' attention once the course is running (see Chapters 8, Facilitating Live Webinar Presentations, and 9, Building Connections Among Learners).
Q: Is it really possible to create an online course or training that's just as good as an on-site one?
A: We think so! But it's important for readers to recognize that an online learning experience is really different than an on-site course. Comparing the two experiences is (forgive the cliché) like comparing apples and oranges. You have to have different expectations up frontand so do your learners. In Chapter 4, Building a Space for Online Learning, we explore what unique advantages and limitations there are around building a course in an online space and consider how the lessons from UX research can inform quality experiences online.
Q: I've been asked to design a course in just a month. Will this book help me design something quickly?
A: A lot of designers have tight turnarounds, so you'll find advice that could be applied on a shorter timeline. Specifically, you can modify some of the design approaches in Chapters 2, Learning About Your Learners, and 3, Setting the Foundation. In the chapters about video planning and production (Chapters 6, Planning Videos, and 7, Producing Videos), you'll learn tips to make simpler videos in case you don't have time for an extensive video planning and editing process.
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