Destination Marketing (eBook, ePUB)

An international perspective
Redaktion: Kozak, Metin; Kozak, Nazmi

• Format: ePub

Produktbeschreibung

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 212
• Erscheinungstermin: 23. Oktober 2015
• Englisch
• ISBN-13: 9781317517801
• Artikelnr.: 44011134

Autorenporträt

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.

Inhaltsangabe

Introduction PART I - DESTINATION IMAGE 1. A Study of the Role of Country
Image in Destination Image 2. Lake-destination Image Attributes: A Neural
Network Content Analysis 3. Literature Creation of Tourist Imaginary 4.
Travel Writings and Destination Image 5. Affective component of the
destination image: A computerised analysis
PART II - DESTINATION BRANDING 6. Shaping Collaboration in Tourism:
Thuggery in a Destination Branding Process 7. Revealing Internal
Stakeholders' Perceptions of Developing 'Brand Alexandria' 8. Rebranding
Components towards Developing a Tourism Destination 9. Analysing
Destination Readiness for Branding PART III - SUPPORTING ELEMENTS OF
DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite
Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a
Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin
13. Destination Experience for Middle-East Tourists PART IV - MODELS OF
DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience
Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by
Plog & Butler from a Marketing Perspective 16. A New Tourism Map for
Dubai's Top Source Market 17. Innovative System Indicators for Islamic
Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations
and Brazilian Strategy