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With her inversion of McLuhan's famous dictum that the medium be the message, the author attempts to sketch a concept of mediality that is capable of hosting and accommodating the self-referential agility of medialized instrumentality within an element of communicability. Mediality is conceived as virtual dis-positivity, and its core predication is to receive and index the totality of what can be a formally-symbolic, and hence a communicable, object. So conceived, mediality foils purely logical, as well as purely fictional notions of order and is capable of opening up the possibility of a…mehr

Produktbeschreibung


With her inversion of McLuhan's famous dictum that the medium be the message, the author attempts to sketch a concept of mediality that is capable of hosting and accommodating the self-referential agility of medialized instrumentality within an element of communicability. Mediality is conceived as virtual dis-positivity, and its core predication is to receive and index the totality of what can be a formally-symbolic, and hence a communicable, object. So conceived, mediality foils purely logical, as well as purely fictional notions of order and is capable of opening up the possibility of a civic architectonics, one capable of articulating its assemblages with polyvalent and discretely variable elements, and in a multitude of competing manners. In this book, the author traces the possibility of such an architectonics from a diagnostic and cultural-historical point of view.


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Autorenporträt


Vera Bühlmann, founder and head of the laboratory for applied virtuality at CAAD ETH Zurich.