Thomas Maschio

Digital Cultures, Lived Stories and Virtual Reality (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture.

Tom Maschio suggests that the digital is a space of a new "story culture" and considers the lived experience of new technologies. The chapters cover: storytelling in journalism and business with the new technology of virtual reality, the emerging meanings of social media and community building in the digital space, the uses and meanings of visual imagery online, and the cultural meanings of smartphone technology use and the "mobile life." The book incorporates ideas from humanistic anthropology and phenomenology in order to bring business problems into alignment with human concerns and desires, and to show the application of anthropological ideas to real-world issues.

As well as anthropologists, the book will be valuable to business students and professionals interested in the digital realm.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 214
• Erscheinungstermin: 29. November 2021
• Englisch
• ISBN-13: 9781000484441
• Artikelnr.: 62710261

Autorenporträt

Thomas Maschio has been a business anthropologist for the past 22 years and head of his own consultancy, Maschio Consulting, since 2004. Prior to that he carried out academic ethnographic research in Papua New Guinea.

Inhaltsangabe

1. Story Cultures: Toward a Humanistic Understanding of Online Experience
and Digital Technologies in Business Contexts 2. A New Story Moment: Lived
Stories and the Experience of Virtual Reality 3. Earnestness and the
Commonplace: Visual Storying in the Digital Space 4. Gift Economies and
Play of Social Media: The New Social in Social Media Platforms. 5. Play
Narratives: Mobile Technologies and the Play of Time and Place 6. From Epic
to Romance: Digital Play Narratives in Singapore 7. The Ritual Transmission
of News and the Transition to Digital Story Creation: The Transition to
Digital News and its Discontents