In today's digital landscape, it's easy to drown in data and still have no idea what's actually driving your results. The secret isn't tracking everything - it's tracking what matters.
In Digital Marketing Metrics That Matter, marketing strategist Maksym Zakharko gives you a complete, proven system to measure, interpret, and act on the numbers that truly impact your bottom line. You'll learn exactly how to transform raw data into profitable decisions - without needing a degree in analytics.
Inside, you'll discover:
- The essential metrics that reveal your true performance across campaigns, platforms, and funnels
- How to diagnose problems instantly - from underperforming ads to broken conversion flows
- The "1% Gains" method to compound small improvements into massive revenue growth
- Break-even point mastery - how to know exactly when your marketing turns profitable
- Platform-specific insights for Facebook, Google, LinkedIn, TikTok, and beyond
- Metrics by business model - whether you run e-commerce, a SaaS, a local business, or a personal brand
- Advanced tracking techniques that give you clarity when others are still guessing
With case studies, actionable templates, and the same frameworks used by high-performing marketing teams, this is not just a book about numbers - it's a book about winning.
If you're a founder, marketer, or freelancer who's tired of vanity metrics and wants a clear path to measurable, repeatable growth, this is your playbook.
Measure what matters. Cut what doesn't. Grow smarter.
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